How to find the perfect combination of self-scanning hardware and software
The amount of self-scanning solutions on the market is steadily increasing – and so is the available hardware! So how can retailers ensure that their retail tech investment is both user-friendly and cost-effective? Let’s dive into the topic here!
Ensure high customer satisfaction and self-scanning usage with excellent hardware and software.
The rise of retail tech solutions
The retail tech market has exploded during recent years, and with so many retail solutions available on the market, it’s no wonder retailers often struggle to choose the right one.
And as the abundance of options can be overwhelming, it can be difficult to determine which solution best fits their specific needs. From point-of-sale systems to inventory management tools, the challenge lies in finding a solution that not only integrates seamlessly with existing operations, but also drives efficiency and enhances the customer experience.
When it comes to customer experience and checkout solutions, there are plenty of alternatives: self-checkout, RFID checkout, grab-and-go, and self-scanning. Each solution comes with its own set of advantages and disadvantages; however, self-scanning is the technology expected to triple in usage by 2028. This has encouraged more retailers – and not only grocery retailers – to look into self-scanning as their main checkout solution.
“We have seen increased interest from retailers in self-scanning, both in terms of available technology and factors influencing customer preferences. It is important to launch when the market is ready—sometimes, the market is ready before the retailer is, which can negatively impact the competitive advantage.”, said Fredrik Englund, Managing Director at Datema Retail.
The hardware and software symbiosis – essential for optimal performance
What should be prioritized when implementing a self-scanning solution? Retailers all have their unique list of priorities when it comes to budget, KPIs and desired outcomes. Some put the perceived value among shoppers at the top of the list, whereas others are tightly restrained by the budget, and therefore wants to see a quick return on their investment.
Regardless of the main focus, it is vital that there is a match between the software and the hardware. The success of the self-scanning solution greatly depends on the seamless integration between hardware and software: A well-designed system ensures that both components work in harmony, providing a smooth and efficient user experience.
The hardware, whether it’s handheld scanners or mobile devices, must be robust and responsive enough to handle the demands of daily use. Meanwhile, the software needs to be intuitive, fast, and capable of processing data accurately.
When hardware and software are perfectly aligned, the result is a reliable and user-friendly self-scanning experience that enhances customer satisfaction and streamlines store operations. Therefore, investing in a solution where hardware and software are optimized to work together is crucial for retailers aiming to provide a superior shopping experience and maintain a competitive edge. Learn more about the importance of having both high-quality software and hardware here.
Introducing: the Zebra PS30 x EasyShop self-scanning experience
What better way to enhance the shopping experience than with the new Zebra PS30 together with the EasyShop software from Datema Retail? This is a truly special combination of hardware and software – ensuring the best self-scanning experience for both retailers and their shoppers.
The Zebra PS30 was announced in the beginning of 2024 and is the newest Personal Shopper series from Zebras Technologies. Zebra is world-renowned for its high-quality hardware and innovative technology. The self-scanning devices from Zebra Technologies always sets a new standard for what is possible, and the PS30 is no exception. With a sleek design and support for more features, this scanner has the potential to revolutionize the self-scanning market.
The EasyShop software from Datema Retail has provided retailers with a best-in-class self-scanning solution for more than a decade—and we are growing! With a hardware-agnostic approach, the EasyShop software is designed to work with both smartphones and dedicated hardware devices, such as the Zebra PS30. In fact, the EasyShop solution has been compatible with the Zebra PS30 device since the device was first announced!
“The Zebra PS30 is a game-changer for retailers looking to provide an excellent self-scanning experience. While we see a steady increase in competitive hardware on the market, the Zebra PS30 sets the standard for how a self-scanning device should feel and operate – high quality hardware with support for smart features”, said Håkan Hammar, Business Development Manager at Datema Mobility.
Of course, EasyShop and the PS30 aren’t just for retailers who have never implemented self-scanning before; they can also provide a boost for retailers already offering other self-scanning solutions. For those with outdated or soon-to-be obsolete hardware, there are strong reasons to upgrade to the new Zebra PS30 (learn more about it here).
So how to get started with self-scanning?
It is easy to get overwhelmed even after deciding which self-scanning solution to implement – here are some things to have in mind:
Do research: If possible, visit stores already offering self-scanning. The user experience is key, make sure to list what you like and dislike – and what is needed for your own shoppers’ to like the solution.
Establish a budget, project team and a project plan for the self-scanning project. Learn more about project managing such projects here.
Use a Zebra-supported vendor to purchase the PS30 and related accessories, to ensure there is sufficient service and support when needed.
Select a self-scanning software that is compatible with the desired hardware, and has the ability to make the most out of the self-scanning device.
These types of projects can be complex—using suppliers with long-standing experience and expertise is a smart choice and helps you avoid pitfalls and other issues.
Contact us to know more
About Datema Mobility
With decades of experience within the fields of IT, mobility and retail, Datema Mobility is a well-known player on the Nordic Market, offering innovative IT solutions, high-quality hardware and related support and services. Datema Mobility recently joined the Onitio Group, offering solutions within retail, pharmacy, transport and logistics, and associated sectors.
About Zebra Technologies
Zebra Technologies is a global leader in providing innovative solutions that enable businesses to gain real-time visibility and operational efficiency. Specializing in mobile computing, barcode scanning, RFID technology, and advanced data capture, Zebra's products are widely used across industries such as retail, healthcare, logistics, and manufacturing. Known for their durable hardware and advanced software, Zebra helps companies optimize their workflows, improve accuracy, and enhance customer experiences.
About Datema Retail
Datema Retail provides EasyShop, a best-in-class self-scanning solution used by retailers across Europe. Current employees of Datema Retail were among the first to introduce self-scanning in the Nordic region—all the way back in 1999! Together with strong partners and forward-thinking customers, we are reshaping the future of self-scanning.
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