“2025 will be the year of the rollout”

2024 is drawing to a close. Managing Director Fredrik Englund reflects on the year and shares insights into what can be expected in 2025.

Stockholm, December 31, 2024.

We are approaching the end of 2024. This year has been shaped by the uncertainties we’ve faced globally. Recessions, war, and political unrest have impacted many industries, including ours. However, despite some planned projects being postponed, we have managed to almost double the number of stores running self-scanning compared to last year – an amazing achievement!

The rollout of our self-scanning solution will not slow down in the upcoming year. I anticipate 2025 will be the year of the rollout! Many exciting projects are on the horizon, both with existing and new customers.

Throughout the year, we have pulled through and completed some very important projects. We launched new versions of the EasyShop solution. And the development of our solution continues: during the beginning of 2025 we will launch a new version, further enhancing the underlying technology to ensure an even more stable solution with better scalability.

In 2024, we also witnessed the launch of a new Zebra self-scanning device: the Zebra PS30. I am proud to say we had a compatible EasyShop client ready even before the official rollout of the hardware! Our longstanding relationship with Zebra Technologies and other strategic partners remains a key factor for our success, and I am grateful we continue to play a role in shaping the future of self-service technologies.

Speaking of relationships, we had plenty of opportunities to meet with customers and partners throughout the year. Not only did we attend trade shows and conduct customer visits, but we also hosted our own event! The retail forum was well-received by both customers and other stakeholders, and it was fantastic to see such a great turnout. Together, we’ve built a self-scanning community.

I would like to take this opportunity to thank our customers, partners, and stakeholders for an eventful and exciting 2024. Now, let’s look forward to another great year for self-scanning!

Fredrik Englund, Managing Director at Datema Retail