Bónus launches self-scanning - using EasyShop
Datema Retail's EasyShop solution has now reached Iceland. This May, the supermarket chain Bónus will start offering self-scanning for its customers in selected stores.
Stockholm, May 25th, 2023. Datema Retail is excited to announce that the EasyShop solution is now up and running in one of Bónus' supermarkets in Iceland.
After months of planning, preparing and testing, the solution went live for shoppers to use on Thursday. Two more stores will be added soon. The self-scanning hardware is supplied by Zebra Technologies.
The self-scanning solution will be available in the the following stores:
Smáratorg located in Kópavogur
Spöng located in Reykjavík
Norðurtorg located in Akureyri
The first store to have the self-scanning feature is Smáratorg.
Currently more than 5 million shoppers use the EasyShop solution around Europe, every month.
"Bónus is a strong player in the Icelandic market, and we are very proud that they, together with our partners Zebra Technologies and NVL, has selected the EasyShop solution for these stores", says Fredrik Englund, Managing Director at Datema Retail Solutions.
“We are thrilled to introduce EasyShop self-scanning solution to our customers and are convinced that this trusted technology in Europe will enhance the shopping experience in the stores here in Iceland. Bónus optimises the value of shopping, by keeping it simple to remain efficient and offering the best possible price. The EasyShop solution fits these brand values perfectly”, says Baldur Ólafsson, Marketing Director at Bónus.
About Bónus: Bónus was founded in 1989 and is the leading discount supermarket chain in Iceland with 31 stores. The supermarket chain has 870+ employees and is owned by Hagar.
